Samsung sponsored the Science Museums new Mathematics gallery, designed by Zaha Hadid. Cheil were asked to the launch the sponsorship with social innovation.
Venue
Concepting multi-photo Instagram
Print tests
Multi-photo Instagram
We created:
Samsung UK’s first Instagram story
Samsung UK’s first 360 selfies for consumers
Samsung UK’s first organic Twitter moment
Samsung UK’s first 360 time lapse
An Instagram grid inspired by Zaha Hadid’s design, based on the airflow around a plane
A private viewing of the gallery, (right now!) with selected guests sourced via Twitter to view before anyone else
A campaign look and feel animated using inspired by the designs from Zaha
The feedback from our social client has highlighted the “really strong” assets, “beautiful” IG grid and “amazing response” to the twitter invites. The Museum have also said how great it is to work with an agency as creative and innovative as Cheil.
