The objective of the Note II creative was to engage users, getting them interact and learn about the product. Unlike TV, digital allows Samsung to engage with consumers much longer than a 30 second TV spot.
Engage and surprise the user by knowing the time and guessing what they are doing, conveying multiple messages throughout the day – creating a fresh creative on each visit. As the user interacts and plays with the S-Pen we display useful content about the device, feature TVC and drive to social.
