Inspired by NASA’s Mars Exploration Rovers, we built the Samsung NX Rover to transport the Galaxy NX camera to the world’s most interesting places so you can see and photograph them in an entirely new way.
We put the Samsung NX Rover in the best position to shoot the action and give you complete control of the camera to take your perfect shot. After that, you can pick your favourite images to submit to the gallery and share with your friends.
“So far Rover has journeyed over 10,000 miles”
[Travelled 10,102 miles]
“Snapping over eleven thousand images”
[11,024 photos taken]
“Which were shared with over 1.6m people”
[Facebook, Twitter, Pinterest, Google+]
“Needless to say, Rover pulled some serious attention from the press.”
[PR generated had reach of 27m people]
[worth $15, 000]
[Sky News, Gadget Show, The Gadget Man, Huffington Post and T3]
“This all translated into some real online engagement for consumers”
[9min average dwell time]
Creative Director: Cyrus Vantoch-Wood
Creative Team: Jon Wicks, Anstice Murray, Matt Firth
COO level: Matt Pye
Jon Buckley (Head of Social)
Julia Belling (Lead Digital Designer)
Sanjai Dave (Motion & Digital Designer)
Nana Bempah (Head of Content UK)
Alex Davis (Content Production)
Alex Carnegie (Web Copywriter)
Ryan O’Kane (Project Manager)
Kevin Durley (Technical Director)
Alex Budin (Development Team)
Robo Challenge
