To re-establish the Fox’s brand in the heart and minds of consumers, drive sustainable business growth and be the ‘best loved’ biscuit brand in the UK & Ireland.
Vinnie’s a wiseguy with a passion for the finer things in life; Champagne from France, shoes from Italy and biscwits from Leeds. Vinnie is a gangster, so naturally his everyday is a little different to the rest of us, but this is what makes him engaging to our audience.
“It’s always good to keep yer associates sweet.”
“My associate made a mint in Vegas. I insisted, I keep it safe for him…”
“Guess what. I LIKE Mondays. Mondays are when my cousin gets a ‘special’ shipment in from the docks.”
“Summer just got kinda interestin’. I’m gonna escort this stash of limited edition ice cream flavoured biscwits to the ‘beach’…”
“Like all good fellas, I like to go big at dinnertime.”
“Gotta special Crunch Creams delivery. Want in? One lucky commenter wins; the rest of you can snatch a deal at Asda or Sainsbury’s.”
Photoshop and Design: Sanjai Davé
Agency: Cheil UK / Mother
Examples: Twitter and Facebook social posts