*styles

Design + Motion Portfolio of Sanjai Davé

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Fox’s Biscuits

Design, Photography

Fox’s Biscuits

To re-establish the Fox’s brand in the heart and minds of consumers, drive sustainable business growth and be the ‘best loved’ biscuit brand in the UK & Ireland.

Vinnie’s a wiseguy with a passion for the finer things in life; Champagne from France, shoes from Italy and biscwits from Leeds. Vinnie is a gangster, so naturally his everyday is a little different to the rest of us, but this is what makes him engaging to our audience.

Vinne_Scamp_03

Vinnie_Big_Eat_Judge_TAG_v2

“It’s always good to keep yer associates sweet.”

Vinne_Scamp_02

Vinnie_IceCream_Safe_v2

“My associate made a mint in Vegas. I insisted, I keep it safe for him…”

Vinne_Scamp_01

Vinnie_Loading_Dock_LIKE_v4

“Guess what. I LIKE Mondays. Mondays are when my cousin gets a ‘special’ shipment in from the docks.”

 

Vinnie_Ice_Cream_Suitcase_v7

“Summer just got kinda interestin’. I’m gonna escort this stash of limited edition ice cream flavoured biscwits to the ‘beach’…”

 

Vinnie_Big_Eat_Dinner_v2

“Like all good fellas, I like to go big at dinnertime.”

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“Gotta special Crunch Creams delivery. Want in? One lucky commenter wins; the rest of you can snatch a deal at Asda or Sainsbury’s.”

VinnieFacebook_VinnieCent_v2

Photoshop and Design: Sanjai Davé
Agency: Cheil UK / Mother
Client: Fox’s
Examples: Twitter and Facebook social posts

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*styles is the trading name of Starstyles Design Ltd.