Radio 1 and 1 Xtra needed a fresh concept for their Live Events media which could be easily updated with new bands, venues and a live countdown. The motion graphics having to work with a variety of music genres encompassing over 60 different artists, I developed short loops, which felt dynamic and attached to rhythms. To feel part of a set but have a different styles for the main stream Radio1 and edgier 1Xtra.
View Radio1 MPU
View 1Xtra MPU
Motion Graphics: Sanjai Davé
Agency: Karmarama
Client: BBC
Format: Online
Examples: Concepts through to final renders, Pre-rolls and Various Banners